Outdoor media revenue fell to $399m in 2009, an 11.8 per cent drop from the previous year’s $453m the Outdoor Media Association (OMA) has reported.

Charmaine Moldrich has been appointed as the new CEO of the Outdoor Media Association (OMA). The Association claims Moldrich is an executive manager with significant experience in marketing, stakeholder relations and business development.

Third quarter net media revenue for the outdoor media industry fell 22.9 per cent compared to the same period last year, from $111.1m to $85.6m. However the Outdoor Media Association (OMA) claims members were reporting signs of a strengthening fourth quarter.

The Outdoor Media Association (OMA) has teamed up with NSW Police Force to promote National Missing Persons Week from August 2-8.

The outdoor media industry recorded a 13.5 per cent fall in its half yearly results, which attracted net media revenue of $188.3m compared to $217.7m for the previous year.

First quarter net revenue results for outdoor media in 2009 were down 9.2 per cent on the same period in 2008, according to the Outdoor Media Association (OMA).

The Outdoor Media Association has announced the judging panel for this year’s Outdoor Awards. Meanwhile, the Association has more than 250 handmade chocolate pigeons throughout Australia to entice creative agencies to enter the awards.

Processing of the first audience results for outdoor media using the Outdoor Media Association’s (OMA) new measurement tool, Measurement of Outdoor Visibility and Exposure (MOVE), will commence this week.

The Outdoor Media Association (OMA) has unveiled its unusual first prize for the Outdoor Awards. The prize is a massive billboard covered in 10,000 $1 scratchie lotto tickets, which will be awarded to the creative person or team responsible for the year’s best outdoor advertisement.

The outdoor media industry grew 3.2 per cent in 2008 as net revenue reached $453.8m compared to $439.9m in 2007. According to the Outdoor Media Association the industry achieved a strong first half followed by a weaker second half.

The outdoor media industry continues to track well in terms of year-to-date net revenue growth, recording a 10 per cent rise on last year’s results from $299m to $329m, the Outdoor Media Association of Australia (OMAA) reports.

The Outdoor Media Association of Australia is set to launch a new award - The Outdoor Awards. Entries are open but the ultimate deadline will be the end of April 2009 to allow Australian creative teams the chance to have their latest work appear and become eligible.

Outdoor media companies will limit alcohol advertising on fixed signs near primary and secondary schools as part of a commitment to responsible advertising. The Board of the Outdoor Media Association (OMA) voted to adopt a formal policy, binding all members to follow new guidelines relating to the advertising of any alcohol products.

The Outdoor Media Association (OMA) has welcomed a $96,000 Occupational Health and Safety grant from WorkCover NSW which will enable the development of a training program for its production and installation members.

Following on from the first quarter results published on i-grafix last week, the Outdoor Media Association published half yearly results yesterday. The outdoor media industry has continued its upward revenue trend with half yearly results 11 per cent higher than for the same period last year.

The outdoor media industry has recorded strong first quarter growth for 2008, with net media revenue increasing by 13 per cent on the same period last year – up from $95.2m to $108m, according to the Outdoor Media Association (OMA).