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items tagged with marketing


Print champions sign on as PrintNZ campaign gains momentum
Published in: New Zealand

PrintNZ says that almost 60 people have signed up as print champions to support its project, ‘The Print: Part of Life’ marketing campaign, which aims to improve the image of the print industry and promote print as an effective means of communication.


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Pride In Print awards move closer to customer
Published in: Packaging
Organisers say that a new, simpler and more focused format for next year’s Pride In Print awards will bring printers, and the print-buying community closer together.
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Pride In Print awards move closer to customer
Published in: New Zealand
Organisers say that a new, simpler and more focused format for next year’s Pride In Print awards will bring printers, and the print-buying community closer together.
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Connect09 organisers revise forum programme
Published in: Australia
Organisers of Connect09, the marketing and business forum to be held in Sydney this month in collaboration with InfoTrends, a leading marketing consulting and research for the graphic communications industry, have announced a revised format to their forum programme.
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Call goes out for Innovate 09 conference
Published in: New Zealand

Fuji Xerox has placed a last call and invitation for its Innovate 09 conference set to take place Monday October 5 at the Hyatt Hotel in Auckland.


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PIAA launches on-line resource to promote print
Published in: Australia

Printing Industries has launched an on-line resource to arm printers with the knowledge to promote print in addition to selling it. The resource on the PIAA website is designed to provide printers with access to research material, promotional ideas and print optimised files that can be personalised and used in promotional campaigns.


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Magazine to carry video adverts
Published in: Australia

In a further sign of communication convergence the first ever video advert will be published in a magazine, with the September 18 New York and LA issues of US showbiz title, Entertainment Weekly carrying the video ads.


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Magazine to carry video adverts
Published in: Asia

In a further sign of communication convergence the first ever video advert will be published in a magazine, with the Sept 18 New York and LA issues of US showbiz title Entertainment Weekly carrying the video ads.


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Magazine to carry video adverts
Published in: New Zealand

In a further sign of communication convergence the first ever video advert will be published in a magazine, with the Sept 18 New York and LA issues of US showbiz title Entertainment Weekly carrying the video ads.


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High power speakers set for Innovate seminars
Published in: New Zealand
Fuji Xerox has announced the presence of some high power speakers for its Innovate programme of business seminars set down for Auckland on October 5.

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Print here to stay though changes a must says McCourt
Published in: Australia

Printers must embrace new technologies and harmonise with other mediums in order to survive, Andy McCourt, printing industry analyst told industry representatives at a Printing Industries Association of Australia (PIAA) briefing dinner in Sydney this week.


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Whistle stop tour keeps Kodak in touch
Published in: New Zealand

Kodak marketing and channel manager for Australia New Zealand Anthony Harvey made a whistle stop tour to New Zealand this week as part of the company’s follow up to PacPrint.


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Pride In Print success raises marketing profile
Published in: Packaging

Two companies that enjoyed success at this year’s Pride In Print awards, have said their participation in the awards has led to a higher profile and marketing rewards.


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Pride In Print success raises marketing profile
Published in: New Zealand

Two companies that enjoyed success at this year’s Pride In Print awards, have said their participation in the awards has led to a higher profile and marketing rewards.


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Fuji Xerox to test drive iGen4 at PacPrint
Published in: PacPrint 09

 

Fuji Xerox has announced that its first public showing of the new Xerox iGen4 Press at PacPrint09 will include a demonstration of a variety of applications and, for the first time, it will highlight its end-to-end automated book printing capabilities by printing finished books on-site using the Xerox iGen4 Press and Bourg Book Factory.

 


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Fuji Xerox to test drive iGen4 at PacPrint
Published in: New Zealand

 

Fuji Xerox has announced that its first public showing of the new Xerox iGen4 Press at PacPrint09 will include a demonstration of a variety of applications and, for the first time, it will highlight its end-to-end automated book printing capabilities by printing finished books on-site using the Xerox iGen4 Press and Bourg Book Factory.

 


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Aarque Graphics and Roland DG launch RolandClinic into the New Zealand market
Published in: New Zealand

Aarque Graphics and Roland DG have announced the introduction of RolandClinic into New Zealand.

 


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Direct marketing combines with print skills to create print award entry
Published in: New Zealand

A direct marketing campaign combining traditional printing techniques and media skills has led to an entry in this year’s Pride In Print awards.


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PrintNZ is looking forward
Published in: Printing Industries New Zealand

With the business pages and our customers telling us the country is currently in recession, businesses in the print industry are looking at ways to cut costs and survive in tough economic conditions


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Epson New Zealand becomes an Energy Star partner
Published in: New Zealand

Epson New Zealand has announced a new partnership with a global programme called Energy Star, which encourages the procurement of energy efficient products by businesses.

 


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Aarque Graphics to join Agfa at PacPrint
Published in: New Zealand

Following the announcement last week of a new partnership between Aarque Graphics NZ and Agfa Graphics, Aarque has announced that it will have a team on the Agfa stand at PacPrint in Melbourne in May, specifically to look after NZ customers.


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Octane takes the iWay for web to print
Published in: New Zealand

Print solutions company Octane Digital has launched a new online web to print facility, powered by Press-sense iWay, a web to print solutions provider that boasts over 1400 installs worldwide, and thousands of users.


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Fuji Xerox appoints VDP consultant
Published in: New Zealand

Fuji Xerox has appointed Andrew Healy in the newly created role of variable data printing (VDP) business consultant.


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PacPrint confirmations defy economic gloom
Published in: New Zealand

Organisers of PacPrint 09 say the event, predicted as Australasia’s largest graphic arts show, looks set to be as big, and even more varied, than the 2005 exhibition, with exhibitor numbers and visitor registrations well on track for a busy and positive show.


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CPI introduces Kale Print to 22,000 sheets per hour
Published in: Articles

When Kale Print realised its finishing department couldn’t keep up with its workload, CPI came to the party with the new Wohlenberg-Baumann Paper Cutting and Handing System


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Agfa and Aarque Graphics form NZ partnership
Published in: New Zealand

Agfa Graphics and Aarque Graphics NZ Limited have announced a partnership that will see Aarque Graphics exclusively distributing Agfa's Anapurna range of commercial UV flatbed/roll-to-roll inkjet print devices and consumables to the New Zealand market place.


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PacPrint confirmations defy economic gloom
Published in: Packaging

Organisers of PacPrint 09 say the event looks set to be as big, and even more varied than the 2005 exhibition, with exhibitor numbers and visitor registrations well on track to equal previous shows.


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Gisborne’s Te Rau gives a warm reception to a cool prize
Published in: New Zealand

A 50-year plus relationship recently yielded a refreshing reward for the staff at Te Rau Design and Print in Gisborne, and caused its manager to reflect on the value of loyalty in business.


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Changes bring Pride In Print in line with industry trends
Published in: New Zealand

Organisers of New Zealand’s premier print awards, Pride in Print, say that a number of category changes introduced this year will bring the 2009 Awards more closely in line with trends in the print industry.


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Print awards stamped as a passport to international exposure
Published in: New Zealand

Pride In Print awards organisers say that printing industry managers should view the awards as a passport to possible international marketing success and global exposure.


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