Rexam CEO Lars Emilson says this is being done to meet growing the demand for innovative sizes.
"We have led the industry in special sizes in beverage cans and they now account for about 10 per cent of our output in the US,” says Emilson. “We see strong growth in this area and the conversions will ensure that we are able to continue to meet our customers’ increasing demand for these types of can."
Continuous efficiency improvements enable lines to be converted without reducing overall capacity for standard 12 oz cans, which remain a solid and important market for Rexam.
The conversions will be completed by the end of this year.