HP Indigo’s Australian distributor Currie Group will showcase two new HP Indigo models at PacPrint 09, including the HP Indigo ws6000, which is a high-volume digital press designed for the label and packaging markets.
Currie Group outlines that combining speed, size format and a streamlined digital workflow the HP Indigo ws6000 offers distinct advantages over conventional analogue printing including cost effective production of short runs, personalisation of labels and security enhancements.The company will also showcase the Indigo 7000 Digital Press, which will be displayed on the Currie Group stand along with the 7-colour HP Indigo 5500 and the entry level HP Indigo 3500.
Shane Lucas, director HP graphic arts south Pacific says the cost to market with digital is far less than that of analogue printing. He says, “Combine this fact with the tax benefits that are currently available for capital investment and HP’s financing options and it is easy to see why it is a fantastic time to get into the digital print market.”
Meanwhile, Phillip Rennell, HP Indigo business manager of Currie Group says, “Our digital print customers are reporting an increase in short run work and in variable data marketing campaigns that focus on targeted groups where print volumes are smaller, but more frequent.”
Rennell continues, “Being flexible and offering a greater range of products is the key to generating growth, particularly in the current environment. Digital print allows you to expand your offer economically.”
