EcoMate packaging is 100 per cent recyclable and is predominantly derived from renewable sources. It requires less energy to produce and transport, because it's made from lightweight materials.
Banrock Station already donates a percentage of its profits from each sale to environmental projects around the world and, to date, has committed over $5m to more than 60 different initiatives.
Miriam Leenders, global marketing manager at Banrock says, "We have a strong environmental focus, so it was a natural progression to give our customers the choice to buy our wine in an enviro-pack.
"Customers are increasingly looking for convenience - just look at how successful the screw cap has been. With Ecomate, it's quick to chill and its freshness can be retained by simply squeezing out the air and resealing."
Banrock Station Chardonnay and Shiraz will be available from all major Australian liquor retailers from March 2008 and will retail for $9.99.
