This year’s World Digital Publishing Conference and Expo will focus on the most pressing issue for newspaper publishers around the world - how to generate revenue from online publishing.
Newspaper companies have been successful in creating audience and attention with their digital platforms, but the Holy Grail for newspaper companies is how to produce significant revenues online, according to WAN, the global organisation for the newspaper industry.
The World Digital Publishing Conference and Expo, to be held in Amsterdam on October 15-16, is dedicated to revenue-making strategies, winning editorial solutions and resource management.
WAN says digital media executives will explain how their companies are making money from citizen journalism, cross-media advertising, Web TV and mobile channels.
Some highlights of the event include:
- ·A keynote address by Caroline Little, CEO of Washingtonpost.Newsweek Interactive, on monetising digital amid marketplace challenges;
- A session on digital revenue-making innovations featuring Martha Stone, director of the WAN shaping the future of the newspaper project; Manual Mirat, CEO of prisacom in Spain, and Lisa Kotilainen, President of Sanomaal in Finland.
- A session on mobile advertising opportunities, and the greatest potential for digital news delivery
The World Digital Publishing Conference and Expo will run consecutively to the Readership Conference and Expo, to be held on October 16-17 at the same venue.