HP unveiled the latest additions to its portfolio of large-format digital printing solutions at the SGIA exhibition in the US last week, bolstering the company’s efforts to target what it estimates is the $53bn opportunity for the global sign and display market it projects for 2010.
The company says its additions include:
- The HP Scitex FB7500 printer, which delivers industry-leading productivity along with high print speeds and standard three-quarter automation.
- The HP Scitex FB950 printer, which provides consistent high-quality point-of purchase/point-of-sale, tradeshow and event signage on virtually any rigid or flexible media.
- The HP Scitex TJ8550 printer, which delivers higher print speeds and quality at lower costs than its predecessor.
Shane Lucas, director HP graphic arts South Pacific says, “The release of these new printers further enhances our range of end-to-end solutions and provides our customers with even greater opportunities to maximise growth potential in digital print across a wide range of applications.”
With speeds up to 500sqm per hour and three-quarter automated loading to reduce idle time between sheets by up to 85 per cent, the HP Scitex FB7500 printer delivers the highest productivity of digital flatbed printers in its price class, according to the company.
HP also claims that the Scitex FB950 delivers high-quality prints and high productivity on virtually any rigid or flexible media for the production of durable outdoor and indoor applications, including signage, tradeshow graphics, interior decorations, banners and street furniture.
The company also says that the HP Scitex TJ8550 features up to a 50 per cent increase in print speed and up to 20 percent lower cost per print compared to the preceding HP Scitex TJ8500 Printer. With the new HP Scitex TJ8550 Printer, PSPs can confidently respond to a wide range of customer requests for the high-speed production of indoor and outdoor applications.
HP concludes that to complement the new HP Scitex TJ8550 Printer, HP also introduced HP Scitex TJ200 Ink, a UV-curable ink that delivers improved quality and reliability while lowering operational costs.
