The PrintNZ Ink in Our Veins centenary conference offers a chance for attendees to learn about variable data printing and direct marketing.Set down for October 13-15 at the Wairakei Resort, the conference is sponsored by Fufi Xerox, Heidelberg, Hostmann Steinberg NZ, and Spicers Paper.
Sonya Crosby, national manager New Zealand Post Mail Marketing Service, will outline how print can compete for its rightful share of the increasingly-competitive media mix and how New Zealand Post is leveraging its competitive advantage to grow the direct mail industry.
Tasked with growing the quality and quantity of direct mail for the country’s largest advertisers in her current position with New Zealand Post, Crosby’s CV spans numerous agency, client and industry organisations, including senior roles with Saatchi & Saatchi, McCann Erickson (Brisbane), TV3, and the Newspaper Advertising Bureau.
Rafi Albo, founder and chief executive of Segmarketing, will also focus on developments in this area. He will explore the opportunities that variable data printing can provide the printing industry when combined with new techniques of data management. Albo sees the potential for a new segment, termed the “data creative,” and has developed his approach through direct marketing work for Burberry, Swarovski, and other premium brands, with response rates as high as 72 percent.
Albo gained extensive experience in marketing, working for Israel’s leading consulting, furniture retailing and direct marketing firms. Utilising a combination of variable data technology and methodology, his company has established customer relationship and loyalty programmes for numerous companies, leading a variety of initiatives and campaigns. Albo is currently looking to expand his business into the New Zealand market and is seeking NZ printing partners with Fuji Xerox variable data capabilities and interest in working together in this space.
Sue Archibald, conference manager, says “We’re expecting delegates from all around New Zealand. While places are still available for the conference sessions and for the golf and fishing trips planned for Monday October 13, we’re advising people to make their bookings as quickly as possible to avoid disappointment. They can phone me on 021 663-881 or visit www.printnz.co.nz”