New Zealand Post General Manager Stamps Ivor Masters said that it was an honour for New Zealand Post to produce stamps in the image of the All Black jersey, which has been a symbol of national pride since it was first adopted in 1893.
"With 20,000 Lions fans due to descend on our country we need to ensure that black remains the dominant colour both on and off the pitch. We hope New Zealanders everywhere will get behind our team by sending the All Blacks jersey far and wide. "
NZRU Spokesperson Nigel Cass said that the Rugby Union was delighted to see such an important tour commemorated in the stamp issue. He urged All Blacks fans to put all their weight behind the team by painting the mail black.
"Fans should never underestimate how much their support helps players on the field. We encourage all New Zealanders to make as much noise as they can - and that means through the post as well as in the stands."
The Barmy Army, famous for their ability to fill foreign stadiums with carefully crafted ’Songs of Praise’, will be able to make their own postal noise by branding postcards and letters home with stamps in the image of the Lions distinctive red jersey.
The DHL New Zealand Lions Series stamps are available in denominations of 45-cents and $1.50. The stamps and first day cover were designed by Saatchi & Saatchi and printed by Southern Colour Print.