National Sales Manager Craig Brown, says the purpose of the dramatic imagery is to promote two of the company’s most important brands. Until now BJ Ball trucks have carried relatively conservative company livery but, as the company was already well recognised, it had been decided to use the two new Christchurch vehicles to put extra focus on the brands, he said.
"They are drawing a lot of attention to Sumo and Novatech in Christchurch as no doubt they will in Auckland once we do the same there."
Christchurch Manager Darron White says the new Mitsubishi trucks represent a major advance in service to customers.
"With two trucks, both bigger than the previous lone vehicle, we can deliver more paper more quickly to more customers. And the hydraulic tail lifters mean much speedier unloading of consignments," he said.
The stunning new livery application is the work of the award-winning Signtech the Signmasters of Christchurch. Particularly innovative is the treatment of the magnificent leaping shark on the rear tail-gate of the Novatech truck. Peter Lynch of Signmasters believes the use of a full digital image rather than the conventional computer lettering across the ribbed surface is a first.