Applications and techniques that showed customers how they can realise “The Power to Grow” with Kodak’s digital printing and document imaging solutions drew visitors to its booth at the 2006 AIIM On Demand Expo just concluded in Philadelphia, USA. By the close of the three day event, sales of Kodak’s products had tripled its original projection. “Our focus at AIIM On Demand was helping digital print providers and document management professionals learn ways to achieve greater revenues and productivity,” says Jim Langley, president, Graphic Communications Group and Senior Vice President, Eastman Kodak Company.
Strong sales of Kodak NEXPRESS digital colour production presses, KODAK DIGIMASTER black and white print systems, and KODAK DIRECTPRESS DI digital offset systems were bolstered by the new KODAK MARKETMOVER business development services. Premier Packages that support owners of each system were introduced as part of the MARKETMOVER programme, which is designed to assist customers of various Kodak solutions in achieving business growth.
In addition to sales of continuous inkjet printing solutions, an entry level product in the Kodak VERSAMARK VT3000 printing system line was introduced. The 250 feet per minute system allows mid volume print service bureaus, corporate print operations, direct mail houses and commercial printers to take advantage of growing demand for variable data and color in TransPromo printing.
Kodak launched several innovative solutions for document management professionals, including the Kodak i1200 and i1300 Series Scanners for distributed scanning. The four new models—Kodak i1210 and i1220 scanners for the workgroup market and Kodak i1310 and Kodak i1320 scanners for the departmental segment—include features such as high image quality, speed and outstanding ease-of-use into a desktop scanner design that has the smallest operational footprint in their respective classes.
“The significant increase in leads we’ve taken at this year’s AIIM On Demand show prove that Kodak’s innovative, easy-to-use solutions are catching the attention of businesses of all sizes, from the small and medium business market, to large corporations,” says Erwin Schwarzl, general manager, Document Imaging, and Vice President, Graphic Communications Group.
In addition to strong sales, Kodak attracted enthusiastic crowds to five separate presentations on a wide-array of market trends and Kodak solutions. Kodak designed the presentations, given by Kodak employee subject experts, to help customers position themselves for growth.
The benefits of integrating Kodak’s electrophotographic, continuous inkjet, direct imaging and offset printing technologies were displayed through a custom application that combined variable data and static printing. Kodak and Prinova, a document design company, teamed up to create a welcome kit for a fictitious financial services company. The materials were produced using the various Kodak solutions.
In a demonstration for printers in blended production environments, the new Kodak PRINERGY system digital print workflow for the Kodak NEXPRESS digital color production press was featured. Available in the new PRINERGY 3.1 workflow system, the enhanced digital print option gives graphic communications companies centralised job management of both digital print and traditional workflows, such as offset, flexo and gravure.
Along with the Kodak i1200 and i1300 Series Scanners, other document imaging announcements at AIIM On Demand included market availability of the recently introduced Kodak Scan Station 100 network device for the office that enables people to quickly and easily turn paper documents into digital files for sharing via email, routing to network files, sending to network printers or copiers and saving on portable USB drives—all with the touch of a button and without a computer, and the launch of Kodak Digital Archive Services that will provide subscriber companies a secure digital archive with nearly unlimited storage capacity for their critical business information.
The Kodak i6060 and i6090 Check Scanners and Kodak t6000 Server Software for Image Archive Applications joined the Kodak i6030 Check Scanner, image capture and transmission software and a host of support and service options for high-speed check scanning and secure archiving to help banks, businesses and government agencies take advantage of the Check 21 Act. Kodak also announced new software for Kodak i9600 Series Writers, which features fewer steps in the write-to-film process, improved multi-roll processing, and increased support for international languages.
Kodak was named one of four finalists in the Banking and Finance category of ECM (Enterprise Content Management) Connection’s 2006 ACE Awards. ECM Connection’s ACE Awards recognise vendors that are making extra efforts to promote the education and adoption of ECM technologies within specific markets beyond their overall horizontal offerings.
“Offering choices among a range of products for digital printing and document management - and the expertise and resources that enable customers to maximise their technology investments - resonated with attendees seeking to expand and enhance their operations,” says Langley.
