Online and social media channels are taking a larger chunk of Australian businesses’ marketing dollar, according to the country’s biggest printer PMP.
According to PMP, declining consumer confidence is starting to affect the way Australian business market to consumers. Moreover, fear over the global economy is the main reason 40 per cent of Australian business are looking to spend more on their online and social media presence.
Richard Allely, CEO of PMP says Australian companies are starting to realise that it is now more important than ever to deliver successful marketing initiatives, as consumers look to cut back on spending during the global economic downturn.
Allely says, “Businesses can see there is value for money in using online and social media channels to engage with consumers, with advertising spend on digital media channels expected to grow to around 15 per cent in the next couple of years.”
While many companies may be tempted to cut back on their marketing initiatives, Allely claims that this could lead to a decrease in visibility with businesses running the risk of becoming out of favour in an ever growing marketplace.
He says, “There are so many new and cost effective channels now available to businesses looking to communicate with their customers. Using the correct channels in a collaborative way can ensure businesses not only survive the downturn, but are able to emerge on the front foot once more stable conditions return.”
According to PMP, the 2012 Schmart Marketing Conference aims to help organisations explore how social media and online ‘tools’ combined with customer insights and traditional media can be used to successfully engage their customers.
The conference, which takes place in Melbourne on February 21 and in Sydney on February 23, will bring international and national experts in the marketing field to provide best practice on how to connect with their customers.
Global marketing and business experts, Jeffrey Hayzlett and Scott Stratten will present at the conference, providing insight and tips on how to make the most of the changing marketing landscape.
Speakers from a range of established businesses and start up ventures across Australia will also be on hand to provide best practice guidance, hints and tips via real life case studies.