PMG was a partner in the first drupa media partnership which took place for a nine month period in the run-up to drupa 2004 from September 2003 to May 2004.
"The aim of this initial partnership was a close cooperation with key journals across the main industry sectors covered by drupa," according to a drupa statement.
"This cooperation resulted in a good working relationship between the drupa management team and the selected journals, to mutual benefit.
"This resulted in a campaign that not only raised the awareness of drupa but also benefited the participating magazines by increasing their profile."
For drupa 2008, Messe Düsseldorf has adopted a similar media partnership approach with the appointment of key Media Partnerships in important markets.
"But Messe Düsseldorf wishes to express the importance of your magazines and publishing house as a key magazine in the industry by choosing it as candidate for its Premium Media Partnership," the statement continues.
"In every country drupa made a careful selection of the possible candidates for this Premium Media Partnership."
In most countries, the Premium Media Partnership is on an exclusive basis.
The Premium Media Partnership of drupa and PMG with its extensive regional network of regional print and internet media is a big bonus for readers and advertisers as news and information about the greatest show in print will be distributed through PMG channels first.
As drupa 2008 draws closer, drupa coverage in PMG magazines and on the i-grafix website will increase. There will also be a dedicated drupa 2008 content space on the i-grafix website and news from i-grafix sources will also be published on the drupa website.
A member of the PMG editorial team will be among an exclusive group of international media invited to Düsseldorf for Media Week in January 2008 during which Messe Düsseldorf, AD Communications and approximately 16 major drupa exhibitors will preview what they will be showing at the greatest show in print next May.
