Tags:
A study commissioned by mailing machinery manufacturer Pitney Bowes and carried out by International Communications Research has revealed that consumers still prefer mail for receiving documents, letters, new product announcements and offerings, as well as confidential communications such as bank statements and financial reports.
The study is the third mail preference survey commissioned since March 1999. It found that despite the rise in households with access to e-mail, up from 34 per cent in 1999 to 62 per cent in 2003, 66 per cent of respondents prefer regular mail for documents, letters and messages, up from 62 per cent in 2001. The survey also asked respondents to indicate which information method they disliked the most out of mail, email or telemarketing. Over 60 per cent chose telemarketing.
