Evidence of the continuing wide format boom comes with the news that Q1 figures for this year reached $94m, some 10.2 per cent higher than the same time last year.
Biggest riser was street furniture, which jumped 17 per cent up to $36.9m. Large format and transit print both rose by seven per cent, up to $31.5m and $19m respectively. The 10 per cent overall growth for Q1 is virtually identical to rise from Q1 2005 to Q1 2006, indicating there is no slowdown in outdoor printing.
Chief Executive of the Outdoor Media Association (OMA) Helen Willoughby said the first quarter results were welcome news for the industry. "The figures support industry analysts' predictions at the annual Commercial Economic Advisory Service of Australia conference in November that the outdoor media sector would continue to grow in 2007, benefiting from an anticipated modest increase in advertising spend. They show that a wider span of advertisers and media buyers are becoming increasingly confident in outdoor as an effective medium that delivers results".
