Oc’s OpenHouse expo, the largest digital printing fair to be presented annually in Europe, will be held again from February 28 to March 4, 2005 in Poing, near Munich, Germany. The event, staged for the past 11 years by the Dutch multinational, is expected to attract a record number of graphic arts and corporate digital printing professionals from around the world, including strong representation from Australia.
Tim Saleeba, Océ Digital Document Systems, marketing manager, says the event is a huge showcase for digital printing equipment, featuring hardware and software concepts, real-life printing and business case studies and applications to help extend business.
“Last year we were well-represented by Australians, with more than 100 customers attending OpenHouse and the response was overwhelmingly positive,” Saleeba says.
“What appeals to many people attending Océ OpenHouse is that it’s not just a display of equipment, but explores important industry issues and ways of overcoming challenges.”
For the graphics arts professional Océ Open House will focus on new online services, archiving and CD publishing and complementing offset services with quality collaterals.
“The graphics industry is being challenged by shorter print runs and faster turnaround times,” says Saleeba.
“To meet these challenges Océ OpenHouse will feature digital applications that demonstrate documentation that’s always up to date, print collaterals on demand, breakeven analysis of digital versus offset.
“Direct marketing and mailing professionals can explore technologies that allow them to communicate more effectively and more efficiently with their customers on a one-to-one basis through database management and archiving solutions, automated response handling and ideas for multi-channel communication.
“Corporate digital printing is also central to Océ OpenHouse.
“This year we’re featuring a number of specialist programmes aimed at developing corporate document environments to enhance workflow within an organisation. Visitors will also be shown Océ programmes for setting up professional print rooms, enhanced office printing programs and streamlining EDP and transaction printing.”
The expo gives equal time to Oc’s wide format equipment, reflecting the fact that one on every three engineering drawings around the world is produced on Océ equipment. This year Saleeba says that Océ OpenHouse will feature powerful technical document applications to help lower cost of ownership and increase system productivity.
The engineering equipment will be complemented by Oc’s high end wide format display graphics equipment and software applications.
Central to this year’s Océ OpenHouse will be demonstrations of the company’s two recent releases in Australia the Océ VarioPrint 2110 black and white printing system and the Océ CPS900 digital colour system, dubbed by many industry professionals as the “closest yet to offset output”.
Australians who would like to join the 4000 professionals attending Océ Open House can register on –line or by contacting Josie Fitt at Océ on 03 9730 3392
