News Corporation’s The Australian has become the latest title to sign up to print at Océ’s Digital Newspaper Network production site at Stroma in London. The deal will see UK readers get the newspaper up to six hours before it’s available in Australia.
Copies of the The Australian are printed at Stroma’s digital production site in Southall, west London, and made available to passengers on board Qantas flights returning to Australia.Océ outlines that it already has six production sites in Singapore, New York, Los Angeles, Sydney and Merenschwand in Switzerland, and The Australian joins another 15 titles produced digitally as part of its expanding network.
Steve Brown, managing director of Stroma says, “Everybody knows there are challenging times in the newspaper market, but companies such as News Corporation, together with other major publishers, know that producing newspapers digitally opens up other potential revenue streams.”
He continues, “We are proud to be the pioneers of Océ’s Digital Newspaper Network. And through our own means we’ve also extended our own portfolio of titles in London that now includes 75 titles across the globe.”
Also commenting, Paul Krisson, Océ’s leading specialist in digital newspapers says, “We are proud and delighted that the successful production of the Sydney Morning Herald in London has spurred on News Corporation to begin running their premier Australian title, The Australian, as part of the same Océ Digital Newspaper Network offering at Stroma.”
