Prism chairman John Loughlin says Buyse, has been recruited to lead the company into a new growth phase, which will include significant expansion of its US and European based businesses, and consolidation of its dominant market position in Australasia. He replaces former Auckland-based Prism CEO Michael Cheyne.
"Prism is well established as a market leader in the United Kingdom, Australia and New Zealand. Over the past few years we have created a strong foothold in the US market with a customer base including well recognised and respected brands like the Williamson Printing Company, the Outlook Group, Colorcraft, Jet Litho and the Walsworth Publishing Company. We are now looking to step up a gear and substantially grow our US and international customer base. Filip has the perfect sales and marketing pedigree to drive this forward."
Before his latest appointment, Buyse was vice president sales at leading print hardware company MAN Roland and has over 20 years experience working within the print industry. He began his career at Heidelberg Web Systems rising to the position of regional vice president sales where he was responsible for increasing market share and managing major national and international accounts. He has also held senior management positions with Creo Americas and PrintCafe Software.
Along with his US domestic credentials, Buyse has significant international account and partner management experience, having directed sales and business development activities across Europe and Asia. He is very active in the graphic arts industry and among other things, helped launch the worldwide NGP partner program to develop a unified JDF platform.
Says Loughlin: "The US has the largest number of print operations in the world and Prism is extremely well placed to take advantage of the growth potential that exists in this market. Our product set is both highly functional and perfectly positioned. In Filip we have an executive with both market strategy and hand-on sales and operational experience to help us convert market opportunities and build strong dealer networks. He will compliment our global management team very well."