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The New Zealand Herald’s just-launched Herald on Sunday newspaper has already signed up more than 50,000 home subscribers.
APN News & Media Chief Executive Brendan Hopkins said the support for the new publication, launched on October 3, was unprecedented in New Zealand newspaper history."Herald home subscribers have responded in their thousands to the opportunity to have the new Herald on Sunday delivered to their homes," Hopkins said.
Hopkins said the subscription number was expected to grow further as the newspaper’s marketing campaign gained momentum, and excitement mounted.
"Wherever there is an outlet which stocks The New Zealand Herald and is open on Sunday, readers will be able to buy their new Herald on Sunday."
The newspaper’s cover price is $1.80.
Herald on Sunday Publisher Rick Neville said the paper’s home subscriber base would provide a solid readership for advertisers at very cost efficient rates. At the newspaper’s launch, the company indicated a target total circulation of 85,000-100,000 within three years. It now seems likely that this forecast will be exceeded in the first year.
Neville said advertising support for the first issues of the Herald on Sunday was strong, both from businesses choosing to advertise solely in the new Sunday paper and from those in existing relationships with The Herald. All of the advertising was incremental to the existing daily product.
"Agency and retail advertising sales have been terrific, far outstripping budget in most categories," he said.
