Esko-Graphics has confirmed the company’s commitment to further grow and invest in the Asia-Pacific region with new initiatives to expand its business activities in Greater China – the area including China, Taiwan, Hong Kong and Macau. Esko-Graphics has been present in this region since 1993 with offices in Beijing, Shanghai, Guangzhou and Taipei, currently employing some ten sales and service specialists. This operation will now be expanded to fully deploy localised distribution including sales, customer services, marketing and business development, with the main office in Shanghai. Besides Greater China, Esko-Graphics has established offices in Australia, India and Korea, reporting into its Singapore-based Asia-Pacific headquarters.
Mark Lin has been appointed general manager for Greater China, and will take the lead for this very important expansion. "Mark Lin has a proven track record in general and sales management in the Asia-Pacific region", says Esko-Graphics senior vice-president of sales and services Marc Schillemans. "As the former regional manager for Greater China for Barco Graphics, Mark is well known to Esko-Graphics. We are very glad to have Mark back on board after his brief association with Creo as sales director for Taiwan and for packaging in Asia Pacific."
According to Lin, "the Chinese market offers huge opportunities, with an expected 7-8 per cent growth rate per annum for the next ten years. In contrast with the Western world, many Chinese printing companies integrate commercial and packaging printing, and use multiple printing processes (offset, flexo, gravure etc). The wide range of Esko-Graphics commercial and packaging prepress solutions – hardware, software and services – have a perfect fit with the Chinese market. We can be the sole supplier of comprehensive solutions that address both applications equally well."
Lin will report directly to Esko-Graphics vice-president Asia-Pacific Jean-Pierre De Moor. "Recent changes in and around China have created significant investment and business opportunities for both local and foreign companies," says De Moor.