Eighteen months after the installation of its second HP Scitex FB7500, Melbourne based Magnify Media has signed for a third machine at drupa. This brings the total number of HP commercial and industrial machines operated by the company to 12.
The investment of the third unit was driven by Magnify Media’s growth planning strategies as well as the company’s strong commitment to ensuring that their current and expanding customer base is always fully catered for.
John Duplock, managing director, Magnify Media says, “Magnify Media was built on service excellence and this will always be our company credo. We do not let our customers down. Service incorporates a raft of components that are all equally important.
“It’s not just about being able to print digitally. It is ensuring your end-to-end customer approach is based on real deliverables each and every day. Our mandate of total customer satisfaction is based on ensuring all the components are in place, monitored and reviewed regularly.”
A major part of this strategy for Magnify Media includes the analysis of overall customer needs when considering further investment in print technology.
Duplock adds, “While we are proud to be a major HP print house, we still took the time to look at all offerings when considering this investment. There are some strong technology players out there with good equipment.”
Also commenting, Shane Lucas, director, HP Graphic Arts South Pacific says Magnify Media showed great leadership in its approach towards continued investment, in both technology and people.
Lucas says, “HP and Magnify Media share similar philosophies. Both companies are committed to developing solutions that can enable our customers to excel in their marketplaces. Magnify Media’s investment is directly influenced by its mandate to work with its customers to help them meet their objectives and lead the market.”
Magnify Media produces a broad range of retail POS/POP materials including posters, die cut displays and in-store display units for a national client base. Duplock says the new machine – to be installed at the company’s Richmond headquarters – will be used to produce the high volume of corflute work the company is attracting.
In addition to the HP Scitex FB7500 and 7600 Industrial Printers, Magnify Media also operates two HP Scitex Turbojets, an HP Scitex FB700 and FB500 and two HP Designjet L26500 Latex Ink machines.