Fuji Xerox Australia (FXA) has announced the appointment of Sue Threlfo to the role of national production business manager. Thelfro comes on board at somewhat an important time for the company with the introduction to the market of the iGen3 and Nuvera digital presses in the early stages. In her new role, Threlfo will be responsible for managing the sales of all colour and monochrome production print equipment in the government, education, medical and corporate markets in NSW and Victoria and all market segments, including graphic arts, in Queensland, South Australia, Western Australia and ACT.
She brings over 15 years experience to the role, including two years at the Xerox Corporation head office in Rochester, United States, where she represented the Asia-Pacific group in a management liaison role. Threlfo was also instrumental in launching the first Xerox DocuTech in Australia in the 90s and will be a familiar face to all customers who were early adopters of the popular flagship production press.
"I’m delighted with the new role as Fuji Xerox Australia has some new and exciting developments coming through in the production space that will bring great benefits to all the market sectors I’ll be working with," says Threlfo.
Heading up the list of her early priorities is the launch of the first of many new production products, the Nuvera 100 and 120 Copier Printer (which draws on DocuTech heritage). This is something she is particularly passionate about, having been involved in the DocuTech launch the first time around. Another print technology that Threlfo will be showcasing to the inplant market is the iGen3 digital production press.
"It’s wonderful to be involved in bringing new technology to market, especially when it’s built upon the great heritage and success of the original DocuTech," she says.
"For inplants with very long print runs, the iGen3 brings digital flexibility to colour jobs that may have been traditionally printed offset. That’s an exciting opportunity for this market."
