"I’ve been watching the development of this new technology for a long time and knew it was a perfect fit for our print business. The iGen3 is to digital colour what the DocuTech was to black and white," says Anderson, basing his comments on the machine’s offset-like quality, printing at up to 100 pages per minute.
"I expect us to double our volume in the first six months, based on offset migration and the economics of the digital price point."
According to Henryk Kraszewski, Fuji Xerox Australia iGen3 program manager, the printing industry is experiencing a transition from traditional mass production to flexible, shorter and customised digital production, and Rapid is at the forefront of benefiting from that change.
"We expect existing short-run offset print production to migrate quickly to the iGen3 Digital Production Press thanks to its ease of operation, economics and the automation of pre and post press workflows, which includes electronic collation and inline finishing," says
The evening, which included an informative direct marketing presentation from Bryan Bloch of North-American firm DME, owner of three iGen3s (with a fourth on the way) included a number of other firsts for Fuji Xerox Australia. It was also the first local showing of the Nuvera 100 and 120 black and white digital copier printers, which offer 4800x600dpi image quality at 100 or 120 pages per minute. The Nuvera will eventually replace the company’s DocuTech line of printers.
Also launched was the iWay Prime Version 2.0 ‘off-the-shelf’ production workflow management software with e-commerce platform and information management capabilities, and the XMPie PersonalEffect software, designed for the creation of highly-effective cross-media marketing campaigns. PersonalEffect enables marketers, their agencies, print providers and fulfilment companies to leverage the enterprise’s customer information resources, such as customer relationship management (CRM) databases, to streamline the inherently complex multidisciplinary process of one-to-one marketing campaign development.