The annual Fuji Xerox Innovate event is due to take place on October 8 at the Fuji Xerox Epicenter, Australian Technology Park.
Innovate is an annual event that aims to educate Fuji Xerox customers and other print businesses how to prepare and enable growth. Each year has different topics, with key international presenters.
The day will have two main tracks. Track one is direct marketing from A to Z, which includes, getting the most out of digital, and, step by step building of a direct marketing campaign. There will also be case studies.
Track two is how and when – offset and digital compliment, which includes presentations on, when does it make sense, workflow automation, taking cost out, and colour management and image quality.
There will then be a final group presentation, titled, It is all about profit. This includes; selling content instead of the printed age, 30-40 per cent net margins instead of 3-8 per cent, expand your opportunities, and web to print.