Ferag Australia is addressing new segments of the Australian printing and logistics market with a new concept in capital equipment for key post-press tasks, based on a marketing plan that has already become a hit in Europe's binderies, offering cost-effective machinery at a low cost of ownership.
A suite of products called JobFolio, developed by WRH Marketing, the marketing division of Ferag's European parent company, WRH in Switzerland, simplifies the buying and installation of entry-level equipment. JobFolio will be launched by Ferag Australia on February 27 at its Sydney showroom, located in Alexandria.
Thomas Klumpp, managing director of Ferag Australia says, "Mid-sized and smaller printers, particularly in the commercial segment, need equipment that's both robust and cost-effective,"
The JobStack range covers stream and single delivery, for both sheetfed and web applications, in the heatset and coldest markets. In JobStrap, Ferag supply the fully automated JobStrap N, as well as the JobStrap AP for manual strapping. With the introduction to the market place of JobFeed F, S & SL, Ferag covers all configurations in the press room.
JobFolio is being marketed by WRH Marketing and Ferag Australia under a simplified distribution and installation strategy, with equipment being offered in a limited number of versions at fixed prices, to maximise the ROI of businesses in this segment. The package also includes spare parts, consumables and technical service.
As there are no conversions or extensions in this specially selected range, Ferag Australia and WRH Marketing are able to offer highly competitive prices, which include installation.
WRH Marketing CEO Guido Steffen says of the JobFolio programme, "It is part of our long-term strategy of helping our customers to strengthen and improve their business opportunities. By streamlining our equipment offerings, we can give printers and publishers a choice of risk-free options".
René Luchsinger, director of WRH Marketing, describes the JobFolio range as "proven machines in widespread use around the world. Each has a specific function, so there's no need for preliminary concerns about concepts and configurations".
JobFolio investments have paid off almost immediately for a growing number of Ferag and WRH customers, Luchsinger says, "This is because with manageable investment sums, these companies were able to re-engineer certain processes to massively improve efficiency and increase their earning power".
