EDP says improved whiteness, printability and consolidated grammages and finishes (two weights, three finishes) make the range cleaner all round. Gordon Anthonisz, Edwards Dunlop's GM, says, "Bright, unpretentious, diverse, eco-friendly and home-grown, Onyx is 100 per cent Australian."
The 100 per cent recycled Onyx is from a multitude of backgrounds - including archival materials, shredded documents and office waste - material that would that would otherwise end up in landfill.
EDP claims Onyx's eco attributes are strong. It is manufactured to the highest quality and environmental standards - ISO 9001 and 14001 (which guarantees continuous improvement); the de-inking process uses only recycled water, while the brightening process is chlorine free.
Being whiter and brighter, the acid-free range gives improved printability and appearance, allowing images to appear sharper, with more vibrant colours. "It's a very affordable range," says Anthonisz, "offering three finishes: smooth; vellum, which has a great toothy tactile feel; and embossed, an elegant paper with great ink holdout.
"Because of both its environmental accreditations and the fact it's produced in Australia at Shoalhaven Mill Onyx is perfect for corporate and sustainability reports, identity systems, brochures, covers, newsletters, posters and direct mail."
Edwards Dunlop's new Fox Collection brings three ranges into one. Made by the Neenah Paper Company in the USA, the range comprises Sundance, Evergreen and Crushed Leaf. "Together, these form a collection of affordable, dependable and versatile recycled text and cover sheets that provide maximum versatility and value," says Anthonisz.
"Again, like Onyx and Brilliant, the entire range is manufactured to the highest quality and environmental standards. Most of these Fox Collection papers contain a minimum of 30 per cent recycled, post-consumer fibre that is processed chlorine free, with archival properties for longer life. Highlighting their versatile uses, foil stamping and embossing on these papers will yield striking results."
Anthonisz says the 100 per cent recycled Evergreen Balanced White is also FSC certified. "Evergreen was one of the first recycled papers, and it's now reinvented itself with improved brightness and even more enhanced environmental options."
Of the other elements in the Fox Collection, Gordon says Sundance has a wonderful, tactile felt finish. Its soft muted colours look stunning when used for corporate communication, marketing and direct mail literature. Crushed Leaf's dramatic, fibre-enhanced hues are inspired from rich autumnal shades.
Finally Edwards Dunlop will launch its revamped Brilliant range back into the market in early 2008. Like Onyx, the environmentally responsible Brilliant has many eco attributes, including acid-free, elemental chlorine free pulp. These suit it ideally to annual and sustainability reports, corporate communications and identity, covers, folders, business cards, direct mail, posters and packaging.
Gordon Anthonisz says, "Brilliant Smooth, Evolution and Embossed are all FSC certified. As FSC-certified pulps become available in sufficient quantity, the new dedicated digital grade -Brilliant Digital - will also be FSC CoC certified.
He says, "Brilliant's special surface treatment gives Evolution a distinct point of difference over its competitors, resulting in minimal dot gain for high definition and sharpness. Evolution has a unique 'toothy' feel, giving a really distinct, tactile experience. Also, the sheet has exceptional rigidity, bulk and opacity, which make it ideal for a broad range of printing and end-use applications.
"The new uncoated addition of Evolution Vellum finish delivers unmatched print results, which are similar to a coated paper, but retain the "emotional" feel of an uncoated paper."
Anthonisz says Edwards Dunlop is revamping its ranges to meet today's paper needs. He says, "These traditional papers have a lot of value, so we're refining them to keep pace with modern needs. "It's not just about 'adding a new colour', it's a rebuild."
