Celebrating its 100th birthday the world's largest ink maker Dainippon Inks & Chemicals will change its name to DIC Corporation, and along with this name change comes a new visual identity.
Dainippon Ink and Chemicals Incorporated (DIC), is one of Japan's most diversified chemical companies and the core of the DIC Group, which comprises approximately 230 subsidiaries and affiliates, including Sun Chemical Corp. in more than 60 countries worldwide. The operations of the DIC Group are divided into five segments: graphic arts materials; industrial materials; high performance & applied products; electronics & information materials; and related business, purchasing & logistics. Through these operations, the Group supplies an extensive range of essential products to industrial users around the world. It is a leader in the global markets for printing inks, organic pigments and performance resins, the DIC Group continues to strengthen its international position while contributing to industry and society through its innovative products and technologies.
In Australia and New Zealand DIC continues to play a major role within our chosen markets DIC says its customers are preferred partners and its relationships evolve through innovation and a profound understanding of our customers needs. DIC says it will carry on the great traditions of the well known brands it has had since starting in ANZ 60 years ago as Coates Brothers.
DIC says that with this change its product labeling will take on the identity of DIC, and the Coates logo will gradually be withdrawn. It says its commitments to the newspaper, packaging, publication and graphics markets with world leading products and service will continue under our new product branding.
