Michael Laird, managing director of CyraChrome, and Ian Clare, managing director of DES, welcome the new business agreement that will result in the formation of a major new presence in the graphic arts industry.
The newly merged entity will trade under the DES banner and will have a turnover in excess of $30m and a combined workforce of more than 90 employees with offices and support staff in all major centres.
"I would like to extend a warm welcome to all CyraChrome customers and staff and look forward to the start of an exciting new phase in the development of our business," says Ian Clare.
"As leading suppliers of integrated digital imaging solutions, our two companies share many common goals such as a belief in innovative technology, a commitment to customer support and the development of highly trained product specialists.
"The pace of change in today’s digital environment demands that suppliers continue to evolve and improve their product offerings to meet customers’ needs. This is a goal we both share passionately."
Michael Laird says the pooling of resources would enable both companies to deliver enhanced levels of customer support and a greater depth of technical expertise.
"The fit between CyraChrome and DES is extremely good and while there are some areas where we overlap, we each have complementary strengths in specific markets," says Laird.
"DES, for example, has long been a leading playing in the CAD and GIS sectors while CyraChrome is well-known in the packaging and flexo market.
"The combination of our two sets of capabilities, particularly in terms of expertise in colour management and digital workflow optimisation, will create the most complete specialist digital systems supplier in the graphics market."
All staff members from CyraChrome and DES will be retained and, for customers of both companies, it will be ’business as usual’ the parties said in today’s statement.
DES will maintain a sales and service presence in all states and continue to support and maintain all products currently offered by CyraChrome and DES.
Ian Clare emphasises that the merger is not just an end in itself but rather a platform from which to explore new business opportunities into the future.