Originally based in Melbourne, Add Print was purchased by owner-managers Russell and Sue McGowan in 1996. With the desire to move out of the city, the McGowan’s took the business and their family to the thriving regional Victorian town of Echuca, on the banks of the Murray River, in 1999 and haven’t looked back since.
Add Print has capitalised on the popularity of the town as a tourist destination, and it appears the benefits have been mutual. The company designs and prints general commercial work for the tourism industry along with work for local and Melbourne businesses, the latter of which accounts for 30 per cent of its turnover.
Russell McGowan says, "Such was the volume of work that there were periods when I was starting work at three or four in the morning and working weekends. Since the installation of Heidelberg’s SM52-2SE press I can produce jobs 60 per cent faster than before which is a tremendous leap in productivity."
McGowan says that by far the greatest component of this time saving is delivered by the Heidelberg Polysetter 52 CtPP maker, enabling him to bring in house a crucial element of production that was previously outsourced.
"Whereas plate-making was managed in-house, we were compelled to outsource the film work to Bendigo, a two hour round trip by road. Escalating costs, the distance factor and compromised turnaround times were constant issues."
The Heidelberg Polysetter 52 system is driven using Heidelberg’s Meta Dimension RIP software enabling the user to take full advantage of the latest Heidelberg JDF and PDF-based RIP technology.
McGowan says that the reliability of Heidelberg equipment and the high-level of service and support the company extends to its regional customers, including on-site and remote training services, gives him peace of mind.