The new corporate logo is less formal and more lively reflecting Fuji Xerox's customer-centric approach to address customers' business issues that are becoming more complicated while its businesses are expanding covering from traditional office market to service and publishing areas.
The new Fuji Xerox logo is in vibrant red alongside a symbol, "sphere of connectivity", bringing up the image of "global", which represents the company's close connections to customers, partners, industry as well as society.
The transformation is the first CI change in 13 years since Fuji Xerox introduced the current corporate logo in 1995. All Fuji Xerox affiliates including domestic sales subsidiaries and overseas affiliates in the Asia-Pacific region will introduce the new corporate logo.
The logo change has been applied in the US and European countries and regions since January this year. With Fuji Xerox now adopting the new corporate identity, Xerox is projecting a unified brand around the world, reflecting the connectivity of its global business.
Fuji Xerox keeps evolving. As a leader in the document management field, it provides customers with services and solutions contributing not only to cost reduction and higher productivity but also to new value creation and business growth.
Collaborating closely with Xerox Corporation's global operations, Fuji Xerox supports customers worldwide offering the industry's broadest portfolio of document technology and service.