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India Label show claims success despite Mumbai tragedy

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Despite the tragedy at Mumbai, the India Label Show proved the tiger still had the capacity to draw the crowds
Despite the tragedy at Mumbai, the India Label Show proved the tiger still had the capacity to draw the crowds
marketing  Label Expo 

Organisers of the India Label Show hailed the event a great success despite the atrocities that took place in Mumbai in the week leading up to the event held December 3-6 in New Delhi.

The event attracted nearly 5,000 visitors from India, Europe, Australia and the Middle East. With almost 200 exhibitors, live demonstrations ran throughout the show.

Organisers say the show achieved its primary role: to gather the best examples of machinery and materials from a wide variety of international and Indian manufacturers and enable visitors to compare technology and make their decisions on future investments.

Cristina Toffolo, managing director of Gidue, said, "I was pleasantly surprised to see such a focused crowd. Visitors to our stand were very well-prepared, they knew what they were looking for and our team were eager to answer their questions."

The show ran conference sessions on the first three days of the show, chaired by Mike Fairley, world-renowned label guru, and Andy Thomas, managing editor of Labels & Labelling. Topics included brand protection, the future of digital technologies, end user requirements and successful print buyer, converter partnerships. The panel discussions had a mix of end users, designers, converters and suppliers.

The Indian Label Awards 2008 took place on the first night of the show, a gala evening attended by 650 people.

Samir Patkar, business manager Gallus said, "In the current situation of the credit crisis and the tragic terror attacks in Mumbai the India Label Show delivered the right audience for us. The quality of attendees was very high, we saw approximately 80 per cent of our customers who were willing to do business with us.”

 


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