Hong Bo Hao Tian Technology Company (Hong Bo) has placed an order for two new Goss M-600 web offset presses at drupa, for installation into a new printing facility currently under construction in Beijing.
Zhang Lin Gui, managing director of Hong Bo, says the investment, part of a strategic business plan to maintain present rates of growth by building its portfolio of advanced technology, will see the M-600 presses extending the company’s capabilities in consumer magazine and brochure production. He says, “We’re investing in advanced equipment with reliable automation to achieve higher production efficiency and ensure first-class customer services.”
Goss says the 16-page M-600 presses, which operate at speeds of up to 61,000 impressions per hour, boast the latest generation of automation including enhanced Goss Omnicon controls with Omni pre-setting and Omni makeready software. It adds that the Omni makeready function will enhance efficiency for Hong Bo by using pre-sets and software algorithms to get from one job to the next faster, with minimal waste copies and minimal operator effort.
Specialising in the production of high-quality magazines and publications for large commercial publishing houses, book publishers and the government, Hong Bo is subject to market dynamics that are in evidence worldwide, according to Zhang Lin Gui. He adds., “As the market is evolving and reading habits change, the print runs for some publications are getting shorter, but the number of specialised magazines and titles is increasing. At the same time, we are experiencing demand for higher quality printing, shorter lead times and better overall service. The M-600 technology will provide much higher levels of automation, making us more efficient and better able to maintain our competitive edge.”
Hong Bo has a subsidiary in Beijing with approximately 500 employees where it operates three commercial web presses, ten sheet fed presses, three perfect binder machines, and three stitchers with annual turnover of RMB 300m (US48m).
Tim Mercy, vice president of Goss commercial web press sales in Asia, says, “The growth Hong Bo has seen in the past two years is testament to its commitment to customers. By offering the very best service and highest-quality products, they have been able to attract some of the biggest names in the magazine and book publishing industry. The new M-600 presses address their determination to continually develop their capabilities in anticipation of the emerging requirements of the current and future client base.”