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Around 350 customers from all over the world took a closer look at Heidelberg’s products at a series of ‘special application days’ for small and medium formats.
Held at its Heidelberg and Wiesloch sites, the days targeted Asian and northern and eastern Europe customers.Visitors were shown how smaller format classes (35 x 50cm and 50 x 70cm) also offer opportunities to make production of special print products more attractive, efficient and profitable.
Heidelberg’s engineering and manufacturing director, Dr Jürgen Rautert, says the days were about maintaining customer loyalty and carving out new markets by offering customers innovative products and a unique level of service.
“Through its special application days, Heidelberg is able to demonstrate how state-of-the-art prepress and printing technologies, coating expertise and extensive experience in postpress can be used to produce truly effective print products,” says Dr Rautert. “Print service providers can learn how they can make their products stand out from the crowd.”
Highlights of the presentations included the various options for inline finishing on the Speedmaster SM 52 with coating unit and inline die-cutting unit, various coating technologies using UV, hybrid and conventional processes for all small and medium format applications, and the introduction of the long perfectors Speedmaster 52-8P and Speedmaster CD 74-8P with coating unit upstream of the delivery.
The event also focussed on packaging and label production through flexographic and offset printing on the Speedmaster CD 74 Duo, and the use of the new Cutstar sheeter for the Speedmaster CD 74 with the sure-fire benefits its brings for optimising material usage and boosting productivity.
At the end of each two-day event, participants were given the opportunity to see the technologies already demonstrated in Heidelberg and Wiesloch at first hand.
Trips arranged to nearby Heidelberg customers provided visitors with access to real life scenarios and a source of ideas for use in their own business models.
Further events of this kind are planned for 2006.
