Zwang speaks out at PacPrint
Printers are in for a treat at PacPrint as US based print and publishing expert, David Zwang is coming to the show to conduct breakfast briefing sessions, and post PacPrint event updates. Zwang is one of the most influential people in the global print industry; he is the co-chair of the European based Ghent Workgroup developing world standards such as JDF, PDFX, he has co-chaired the PDF days and Seybold USA, and chairs the Proofing Shootout at the IPA conference each year in Chicago. He consults to many of the world’s largest corporates and to many of the print industry’s leading suppliers.
Each morning, during PacPrint 05, Zwang will conduct briefing breakfast sessions at the Melbourne Convention Centre (a short walk to PacPrint) to look at the key offerings of this major graphic arts show.
Zwang will give you his hot picks for the show and assist you in making sense of the wide range of solutions on offer. Each morning will focus on an important aspect of the production cycle, such as image capture, proofing, workflow, digital and conventional printing.
He has been brought out by industry association GASAA, and the Printer Magazines Group (PMG), publishers of Australian Printer, New Zealand Printer, Asia Pacific Packaging and the i-grafix.com website.
Ahead of the show, PMG asked Zwang some key questions of interest to printers "down under" in Australia and New Zealand.
PMG: What about the convergence of creation and output: everyone wants to do every aspect of the job, or so it seems?
David Zwang: Process Collaboration is the norm. You need to ask yourself what you are doing to maintain and grow your position in the new workflow.
PMG: What do you think the prepress and print businesses need to do to stay profitable?
DZ: Change always brings opportunity. In order to be successful in the future you need to continue to reinvent yourself. I have some practical ideas to share this month in your part of the world.
PMG: Is the internet killing print?
Zwang: While some areas of print have been negatively affected by the internet, other areas have grown. Are you focusing on the growth areas? I’ll give an insight on how some US printers are leveraging off the net to make money.
PMG: Will prepress and print firms become obsolete once colour and digital asset management is mastered by creatives?
Zwang: There will continue to be a need for premedia and print to support the need for broader and faster turn marketing support programmes.
PMG: What does it take for service providers to become creatives? How can service providers (press and print) charge more for their work?
Zwang: Changing the focus of your business requires commitment allied with planning and knowledge of the new focus and market. Come to one of our sessions and you’ll find ways to add value to the product itself. These can be done through added or complementary products and services.
The breakfast briefings will be held each day Tuesday to Saturday at the Melbourne Convention Centre. Start time is 7.30am, with the briefings scheduled to finish well in time for PacPrint’s 10am opening.
As a bonus for people attending the breakfast briefing they will enjoy all day car parking for just $8.
Following PacPrint Zwang will be on a dinner tour of Australia and New Zealand. Dates are May 30, Brisbane, May 31 Sydney, June 1 Auckland and June 3 Christchurch.
Follow this link for David Zwang’s Raw & Unplugged breakfast briefing REGISTRATION
