As environmental awareness continues to increase, so too does CPI’s mass of EMAS certified papers. Both the Cyclus and Presto ranges have been boosted recently in response to market demand Cyclus is the first “true recycled” paper, meaning it is made from 100 per cent recycled post consumer waste.
CyclusPrint joined the stable of Cyclus products already distributed by Australian agent CPI late last year, and company director David Bull says it compliments the existing range.
“It gives the market an option it never had before,” says Bull.
Made by Dalum Papir, CyclusPrint is a two sided, matt coated and natural white fine printing paper for picture printing use. The non reflective surface makes it especially suitable for publications with large areas of text in combination with high quality pictures. The paper grade is developed for offset, dry offset and web offset printing with heatset drying.
CyclusPrint is popular for high quality colour printing, bookwork, stationery, flyers, mailouts, and suitable for embossing, varnishing, foil stamping, film laminating and die cutting.
CyclusPrint is also available in a wide range of grammages, including 115g, 150g, 200g and 350g.
Aside from high quality and printability, Cyclus’ main feature is the environmental factor. In addition to the highest environmental accreditation, EMAS, Cyclus also has ISO9002, ISO14001, Nordic Swan, NAPM (UK) and Blue Agel (Germany).
The whole range is the result of CPI’s commitment to environmental issues, as Cyclus papers are 100 per cent recycled, made entirely from 100 per cent post consumer waste.
The Cyclus mill has a total commitment to the environment and employs a unique ‘recycled loop’ process.
“As well as the use of 100 per cent de-inked post consumer waste fibre, all bi-products created during the manufacturing process are recycled, and used in products such as cement, asphalt, wall panelling and even fertiliser,” explains Bull.
Cyclus papers have a clean natural white shade, offering the same physical attributes as other quality uncoated virgin fibre printing papers.
Economically priced, the range has all the printing properties CPI and its customers have come to expect; rigidity, stability, opacity, tear strength and foldability.
“The limitations of using recycled paper no longer exist, quality now meets the environment,” says Bull.
The new CyclusPrint has already proved popular with government departments in Australia, and environmental organisations themselves are turning to the stock for their own printed matter, the Wilderness Society recently using it for their newsletters and calendar.
“Cyclus has carved a nice niche in the market for people who want 100 per cent recycled coated paper,” says Bull.
“It gives an opportunity for organisations to demonstrate awareness of environmental issues in things such as annual reports and other printed communications.”
When printing on CyclusPrint or CyclusOffset, organisations can use the EMAS logo to ensure their staff and customers that they have made an environmentally sound choice in their paper stock.
Bull says CPI encourages its customers to use the EMAS logo when using accredited papers, which many now do in thing such as annual reports.
“A lot of companies now want the green look, a lot are environmentally conscious, and EMAS is setting the standard,” says Bull.
Another paper which fits CPI’s policy of sourcing environmentally friendly papers is Presto. With a recently expanded range, the paper is now becoming very popular in Australia, particularly among CPI’s corporate clients.
“Presto has all the EMAS and high environmental accreditation, but at a competitive A2 price level,” says Bull. It is also ISO14001 certified.
Produced in Germany and manufactured by one of the world’s largest wood free coated paper manufacturers, Sappi, the brand offers Presto Silk and Presto Gloss.
Both products are hi-fibre coated woodfree products. Their hi-fibre content gives excellent bulk and folding or creasing properties, providing a product ideally suited to direct mail, inserts and flyer applications. Presto also has a high opacity and an attractive smooth white finish, which makes it ideal for graphical applications. Presto Gloss and Presto Silk are Totally Chlorine-Free (TCF) products.
Presto is also suitable for maps, manuals, books, brochures, annual reports, educational material and sheet-fed magazines.
It is also one of the few A2 coated papers available in 80g right up to 300g.
One customer extremely happy with the product is Michael O’Hara from Octopus Solutions. O’Hara has used Presto in several projects, but his major client sold on the stock was Macquarie Bank, who used it for its 2005 financial report.
“We drive the environmental side of things at Octopus,” says O’Hara. “Whenever we recommend a stock, it’s important to us that it meets or goes beyond environmental parameters.”
In every proposal Octopus now sends out, it spends at least two or three pages pushing the environmental factor, and they’re having a great response to it. O’Hara says educating clients to think this way has been successful, and clients such as Macquarie Bank have been more than happy with the outcome.
Macquarie Bank also ran the EMAS logo and explanation on the back inside cover of its financial report, which O’Hara says in turn educates their staff and clients.
He says Presto also boasts good printability and a reasonable price. “If we can support a stock with this as well as good environmental credentials, it’s a no brainer!”
Bull says CPI is now committed to sourcing environmentally friendly papers, and hints that there could be a new addition to its range in the near future. “Watch this space!” he says.
What is EMAS?
EMAS - the Eco-Management and Audit Scheme, is a voluntary initiative designed to improve companies’ environmental performance. It was initially established by European Regulation 1836/93, although this has been replaced by Council Regulation 761/01.
Its aim is to recognise and reward those organisations that go beyond minimum legal compliance and continuously improve their environmental performance.
In addition, it is a requirement of the scheme that participating organisations regularly produce a public environmental statement that reports on their environmental performance.
It is this voluntary publication of environmental information, whose accuracy and reliability has been independently checked by an environmental verifier, that gives EMAS and those organisations that participate enhanced credibility and recognition.
Environmental management has become a core business issue for many organisations. Minimising the amount of waste that is produced, reducing energy consumption and making more efficient use of resources can all lead to financial cost savings, in addition to helping to protect and enhance the environment. EMAS is strongly backed by government and the environmental regulators - organisations who participate are recognised as making strong commitments to the environment and to improving their economic competitiveness.
EMAS markets itself as giving those with its stamp of approval a competitive edge. EMAS encourages companies to use it to:
• Exploit the marketing opportunities that producing validated environmental information offers - “green claims”.
• Respond to the growing expectations and pressures for verified environmental reporting.
• Enhance companies’ use of ISO 14001.
• Report validated climate change levy agreement data and information to sector associations and position organisations to participate in emissions trading.
• Show companies care about their business and environmental performance and demonstrate this to others.
• Secure internal efficiencies and manage environmental risks.
• Access new markets and enhance business opportunities.
