Fujifilm has repositioned itself to offer a far greater product offering to the New Zealand market, all of which was on display at PacPrint in Melbourne last month
AT PacPrint, the Fujifilm Australasia Group showcased an extensive product range from Fujifilm Graphic Systems, Fujifilm Sericol and Fujifilm ImagingAs a complete prepress solution provider of consumables, cross media workflow/colour management and both violet and thermal computer to plate systems, Fujifilm Graphic Systems showcased its premier hardware product range, comprising the Luxel V-6 Series and Screen PT-R4300 Platesetters, in conjunction with its new Lo-chem Pro-V Violet plates and the hi-speed processless Pro-T Thermal solution.
There were also four workflow zones offering specific expertise on a range of key technologies and workflow solutions, including Metrix planning and estimating, Black Magic Proofing including the latest softproofing solution and Colourgate rip options for control of all wide format applications including colour management. Fujifilm showed all of these products with integration to its existing well-known Trueflow and XMF workflow solutions as well as popular MIS systems.
Ian Gibson, national business manager Fujifilm New Zealand, says, “Fujifilm ‘Sericol’ can offer a complete solution to customers who either are already in the water-based and eco solvent sectors in the wide format market, or who are thinking of moving into it. And it’s a diverse market, from traditional sign shops and screen printers to CAD-based companies that are moving into wide format colour equipment.”
The print industry is experiencing new technologies that bring improvements and accessibility to the wide format market. Gibson says, “There are some wide format printers that represent perfect examples of these advances by combining speed, quality and affordability. Fujifilm Sericol has abilities in this market that are far ahead of anyone else.”
Fujifilm Sericol presented an extensive range of wide format products at PacPrint including the Inca Spyder, Fujifilm Acuity Advance, Mutoh Texjet 1604 and Mutoh ValueJet.
Fujifilm Imaging also presented a variety of digital media and devices. This included the DPC range of NXT and seated kiosks that demonstrated various outputs to Frontier Digital Minilabs, Frontier Drylabs, Thermal instant printers, wide format and Fuji Xerox printers, including the popular Xerox 700 CDP, printing personalised digital picture books, and the top of the range i-Gen4 that was producing high quality inline saddle-stitched or perfect bound books.
Gibson says that the kiosks proved popular with a great number of visitors to the stand, which was very pleasing to the company, as Fujifilm has long seen the kiosks as a driver to stimulate growth in print, particularly with picture books as this is regarded as a serious growth area in its market.
Gibson says, “Promotion of gifting was also a target and as we gear up to print ‘millions of one’ the kiosks will also act as an ordering option for a multitude of products. It was extremely pleasing to see Generation Y visitors to the stand utilising the Bluetooth function to good measure transferring images from their ever present cell phones and printing out picture books.”
He adds, “The ever reliable high quality range of DS Chemport products also featured on the stand.”
Designed to connect the Australasian public and print industry with the vast opportunities that exist for printed media, Fujifilm’s entire PacPrint stand proved among the most popular. Gibson concludes, “The whole concept was to help stimulate people and motivate people to utilise their digital images and convert them to a printed medium. We need to start telling people and getting the message out about the possibilities in printed media. We have to educate the public that it has to be printing out digital images in some form.”
