Packaging a key foucus at drupa

Packaging a key foucus at drupa

The world’s largest print trade show has announced a special drupa show called Packaging Touchpoint, to reflect the market relevance of the global packaging market which, according to current forecasts, will increase to €975bn ($1,594bn) by 2018.

Organisers say this initiative will give companies from the packaging design and production sector the opportunity to present their technologies, solutions, and concepts and comes free of charge for drupa exhibitors.

Sabine Geldermann, director of drupa, says, “Our aim is to use the visionary Touchpoint to identify potential in packaging design and production and address important vertical markets. Packaging Touchpoint is aimed at brands, packaging designers and service providers already operating in the packaging sector or who want to enter the sector.”

Sabine Geldermann, director at drupa

Sabine Geldermann, director at drupa

Designed and implemented in collaboration with the European Packaging Design Association, the forum will take place in Hall 12.

Claudia Josephs, project manager at the European Packaging Design Association, says, “We will cover the whole spectrum of the packaging world: technical and functional requirements; cultural and ethical considerations; cost-effectiveness and efficiency; and the wide range of substrates through to the technologies used. To be in a position to fulfil the special needs of the various user industries better, Packaging Touchpoint is divided into four future labs: food & beverage. non-food, pharma, and cosmetics.

“Successful practical examples as well as potential future production solutions will inspire visitors and leave a long-lasting impression. A special programme in the Forum itself will cover very specific topics.”

Organisers have limited the number of partners for packaging Touchpoint so exhibitors interested need to register as soon as possible.

They see packaging production as a key topic at drupa 2016, saying that papers with outstanding sensory appeal combined with excellent finishing techniques turn packaging into first class advertising media. Electronic displays and sensors make packaging intelligent; digital printing permits personalisation and versioning.


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